Ignition’s Strategic Partners

Caroline Johnson

Founder
The Business Model Company (London)

Caroline Johnson is a highly-regarded management consultant with decades of experience developing more sustainable business models for creative businesses in the marketing services industry. Her career has spanned KPMG and ten years as a partner at Results International. She co-founded The Business Model Company (TBMC) a pioneering specialist consultancy that redesigns and scales advertising, marketing and communication agency business models.

Caroline believes in true partnership where agency and brand are in both commercial and strategic alignment, where agencies are empowered to move away from selling time-based services and enabled to create and deliver high-value products and programs, with new commercial principles and pricing models that ensure sustainable and high-margin revenue.

Over the years, Caroline has worked with major agency holding companies, leading independents and consultancies across the globe.  Her transformative journey is documented in the recent book by Michael Farmer, “Madison Avenue Makeover.”