Agency New Business
Marketing the agency brand
Checklist: Marketing the agency brand
January 4, 2012 | Author: Ignition
Instead of the standard business development and prospecting techniques, are you employing more effective ways of marketing your agency brand? Here’s a list of the things your firm should be doing.
RedPaper: How to let your prospects find you
December 20, 2011 | Author: Ignition
“Does new business have to be this difficult?” It’s a question Ignition increasingly hears from agencies around the country and around the world. Business development is in fact much harder than it used to be. And it’s not just the economic recession that’s causing the problem.
Guide: Guide to marketing the agency brand
April 23, 2010 | Author: Tim Williams
Many of the tried and true business development methods have lost their effectiveness. Here’s what works today.
RedPaper: Why you should stop selling your firm and start marketing it
April 23, 2010 | Author: Tim Williams
An effective agency marketing program makes a “sales” program unnecessary.
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