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One-to-one marketing
Guide: You know broadcasting. Now learn narrowcasting.
June 28, 2011 | Author: Ignition
Soon, all media will be digital and searchable. Given the number of us who consumer media almost exclusively on digital platforms, this is already true. The advent of a digital media universe means that finally advertising and marketing professionals can do what we’ve always wanted to do: deliver messages to one person at a time.
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