Tools for refining and validating your positioning
November 1, 2010 | Author: Ignition
Strategy making is about trade-offs. You can’t have both a funky and a business-like culture. You can’t be structured as a local/regional agency and handle global brands. And most importantly, you simply can’t be good at everything.
October 18, 2010 | Author: Ignition
Many agencies are convinced that they are different by virtue of being “better.” But better isn’t different – only different is different.
April 21, 2010 | Author: Tim Williams
Key considerations in bringing your positioning into alignment with all of your major business practices.
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